WordPress Marketing Manager
SiteGround
Full-time
Remote
Worldwide
YOUR ROLE: We're seeking a Marketing Manager to own the full funnel for our WordPress customer segment. You'll drive acquisition, activation, and retention for WordPress users – from bloggers to agencies to e-commerce stores. This role requires sharp marketing acumen combined with deep understanding of WordPress user behavior to capture and grow market share. YOUR RESPONSIBILITIES: WordPress Marketing Strategy: Develop comprehensive marketing programs for different WordPress user segments; Design acquisition campaigns targeting WordPress users across paid and organic channels; Create lifecycle marketing programs that drive activation, upsell, and retention; Build data-driven segmentation based on WordPress usage patterns. Campaign Development & Execution: Launch multi-channel campaigns (email, in-app, paid media, social) for WordPress audiences; Design personalized customer journeys from first touch through renewal; Develop upsell programs based on customer growth signals and usage patterns; Create win-back programs for churned customers; A/B test campaigns to maximize conversion and retention rates. Performance & Growth: Define and track key metrics: CAC, LTV, churn rate, expansion revenue; Analyze WordPress customer behavior to identify growth opportunities; Monitor competitive landscape and adjust campaigns accordingly; Build predictive models for churn risk and upsell potential; Report insights and recommendations to executive leadership. OUR EXPECTATIONS: 3-5 years in growth or lifecycle marketing, preferably in SaaS/subscription businesses; Proven track record managing full-funnel marketing programs; Experience with marketing automation platforms (HubSpot, Marketo, or similar); Strong analytical skills with ability to translate data into proposals and decisions; Understanding of WordPress ecosystem and user needs. WHAT WE OFFER: Working on in-house built products, using the latest technologies; Competitive salary with achievement bonus; Reduced working hours every Friday; Sponsorship for worldwide conferences of your choice with full company coverage of business expenses; Anniversary and company gifts. Additional Information
If this sounds like something you’d be interested in, we'd love to hear from you!
All applications will be processed in confidentiality.
Please note:
Only resumes and a short cover letter submitted in English will be considered for this position.
Only shortlisted candidates will be contacted for further steps.